If I Remove Deisavow File Will I Be Penalized Again
Can using Google's link disavow tool help remove penalties? Yes, the company says. But when information technology comes to manual penalties, disavowing links alone isn't plenty. With algorithmic penalties, at that place may exist a time filibuster involved. Below, more about how both methods piece of work.
Over the past few days, I've encountered a couple of cases where people are confused nearly how the link disavow tool works to remove penalties. So, I figured a description post was in club. Here's the state of affairs, all of which I reverified with Google yesterday.
Disavowing Links: "Don't Count These Votes!"
If yous submit a disavow request, Google will automatically process that request and tag those links pointing at your site in the same fashion as if they had the nofollow tag on them, in other words, equally if they aren't actually pointing at your site for link counting and analysis purposes.
This is something that came up again in a Google Webmaster Central hangout video yesterday:
[youtube width="560″ summit="315″]http://www.youtube.com/spotter?v=UWh7VYbB_Jw[/youtube]
In curt, if links are votes, using the link disavow tool finer tells Google that you don't want any of those votes counted, for improve or worse, toward your rankings.
This all happens automatically, and Google says information technology still takes several weeks until the disavow request is processed.
Removing Algorithmic Penalties
At present let'south accept a situation where you're hit by an algorithmic punishment related to links, such as the Penguin Update. "Algorithmic" means an automated penalty, i that involves no homo review at all. Rather, Google's computers take ruled that your site has done something incorrect.
To remove that penalty, y'all need to make clean up your links. That's where link disavow can help. Allow's assume you use it to correctly disavow bad links that were pain you.
That's stride 1, cleaning up the links. Footstep two is waiting for the disavow request to get processed. That, as I've said, may take several weeks.
Stride three is that you have to expect until the adjacent time Google runs your site against whatsoever role of its algorithm hitting you. For many, that ways Penguin. Even if you lot've cleaned upwardly your links with disavow, you have to await until the Penguin Update is run once more before you'll see an impact.
For case, let's assume you were hit by Penguin iii last October. You used the link disavow tool to make clean up your links soon after that. You yet have to wait until Penguin 4 happens before y'all should see a change (and Google has said that more than Penguin updates haven't even so happened).
At present take the aforementioned situation, where you lot file the disavow request just a few days earlier a Penguin Update. Even though the request went alee of the update, yous still might not become cleared because by the time it's processed (several weeks), the latest update will have happened. You'll have to wait for the one after that.
Eventually, if you've used the tool, you should see a modify. Information technology'll just take time. But if it was an algorithmic penalty, then it should automatically clear if you file disavow solitary (or clean up your link profile in other ways).
Removing Manual Penalties
The situation is different — and potentially much faster — if you lot were hitting by a manual penalty. That's when some human being at Google has reviewed your site and decided that information technology deserves a penalty. In virtually all of these cases, information technology too means yous would have received a discover from Google that this has happened.
If the penalization involves bad links, the link disavow tool tin help you disown those. However, the penalty won't automatically be removed because information technology was placed manually. Yous have to as well file a reconsideration request. This will prompt a human being at Google to check on your site. They tin come across that the link disavow asking has been filed, and if that's enough, then the manual penalty may get lifted.
You have to practise both: disavow links and file a reconsideration request, which Google has said before. And actually, you accept to do a third thing, which is make a good faith effort to remove links beyond only using link disavow, which Google has as well said before (run across our Q&A With Google'southward Matt Cutts On How To Use The Link Disavow Tool for more nigh this).
There is one caveat to the above. Manual penalties have expirations dates, Google reminds. This means after a period of fourth dimension, perhaps a few weeks or a few months, the penalty confronting your site should expire naturally. That's why you might come across an comeback even if y'all practice nothing. (Simply note from the comments below, some penalties can go on for two or three years before they expire).
Doing nothing, however, may leave you subject to an algorithmic penalty in the future. In brusque, if y'all get a manual penalty, have that as a solid warning you need to set something, lest you face a longer-term algorithmic penalisation in the time to come.
For more about the link disavow tool and how to employ it, encounter our related manufactures beneath.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed hither.
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Source: https://searchengineland.com/how-google-disavow-link-tool-remove-penalties-154928
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